The idea behind Shopitnow
Shopitnow began with two things: a small workshop with its own goods to sell, and a genuine enjoyment of trading. The deal itself (the questions, the back and forth, the final agreement) is part of the appeal.
A shop of our own, first
Running a small workshop, we needed a straightforward way to present and sell our own items online.
The first goal was simple: build a clean shop for our own website, without unnecessary complexity. Once that worked, the next question followed naturally: why keep the same tool limited to one site?
One listing, two storefronts
That idea became the core of Shopitnow: an embeddable shop widget connected to a focused Swiss marketplace.
Sellers publish an item once. The same listing can appear on their own website through an HTML snippet or CMS-specific setup, while also remaining visible on the Shopitnow marketplace. One listing, two storefronts.
The widget serves visitors already on the seller's website and can expose the same inventory to additional buyers through the marketplace.
Around it sits a focused marketplace for mobility, tools, equipment, photo and optics. Seller verification, structured listings and two-sided reviews after completed transactions create more clarity. Buyers and sellers agree on price, payment and handover directly. Sell faster. Trade clearer. Better handled.
Less friction, more direct trading
We wanted to avoid the things that make a simple transaction unnecessarily complicated: confusing interfaces, avoidable steps and processes that get in the way of the deal.
Shopitnow stays close to classic trading: clear, direct and practical. For people who enjoy negotiating, and for businesses that simply need to move goods efficiently.
The vision
A focused marketplace that grows with its sellers.
A place where one listing works harder: on the seller's own website and on the marketplace. More visibility, clearer trading and a structure that helps independent sellers grow together rather than alone.
The logo
The name already says what the platform is for: finden, prüfen, handeln (find, check, trade). Three steps a marketplace shouldn't pull apart. The mark says the same thing in a different language.
It is built from three pillars. The form goes back a long way, to market halls and Roman arcades, the original places where trade happened. Each pillar stands for one of the three foundations of a market: supply, what sellers bring; demand, what buyers are looking for; and the meeting place itself, here a digital one.
Running through them is an orange S. It is the one moving part: it connects the pillars and marks the moment that matters most, when a listing turns into an actual trade.
The colours follow the same logic: carbon for structure and reliability, stone for material and clarity, and a sunrise orange for action. Quiet foundations, one warm accent where the work happens.